HKFYG on the Web

Everybody uses the Internet these days. It was invented nearly 30 years ago as a university bulletin board but now it's crucial to most of us whether we use it for advertising, counselling or shopping. The Federation's u21 website is a good example. At www.u21.org.hk there is a virtual portal to a wide range of on-the-ground Federation services. It makes them accessible 24/24, 7/7, something that would once have been impossible.

u21 was launched in January 2002 and has evolved rapidly. Now it's more than double its original size but has also expanded in concept. It offers plenty of information but is selective and importantly it also offers guidance. Some of our counselling services give interactive advice via the web pages. Content is broad but embraces topics specifically targeted at young people. It includes education, careers and leisure activities, not only in Hong Kong and on the mainland but also in the world at large.

We are also very proud to say that u21 has just received the 2004 Web Care Award at Primary Level for its achievements in providing a barrier-free Internet environment. Through the lively communication of ideas and distinctive graphic design, u21 strives to provide access to the most up to date and useful sources of information for youth in Hong Kong.

The website provides a focus for collaborative work with partners too. It serves sponsors by giving them access to youth via the media they use most actively. It offers the chance to disseminate information while opening access to potential new markets for products and services. Sponsors can also give prizes for the winners of online competitions and activities. Your partnership and support is vital in providing resources to enrich the website and increase its readership. For further details, please do not hesitate to contact the Partnership and Resource Development Office at 2123 9598.

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